REVEALED: NBC 'plans to put heart
NBC revealed that it plans to place heart-rate monitors on parents of athletes competing in the 2024 Summer Olympics in Paris, with results being shown live on screen.
The new way to try and engage an Olympic audience comes alongside the first Summer Olympiad since 2016 without any attendance restrictions due to the coronavirus pandemic.
According to Variety, test audience have loved seeing 'moms and dads' sweat it out while their child competes in the 100-meter dash or plays midfield for the United States' pair of soccer teams competing in France.
The heart-rate monitors are one of several measures NBC is taking to try and make sure the Paris games are a smash hit in the ratings.
Several celebrities with ties to NBC, but not with sports backgrounds such as Snoop Dogg, Kelly Clarkson, and Jimmy Fallon, will provide analysis of the Olympics.
The 2024 Summer Olympics are around 100 days away and NBC is hoping to draw big ratings
American track star Noah Lyles may have family members with monitors on in the crowd
NBC made a similar move in 2016 when 'Saturday Night Live' cast member Leslie Jones went viral on Twitter for her reactions to Team USA competing.
The network decided to fly Jones from America to Brazil to provide her commentary live on the network.
Whether the monitors will just be placed on American athletes is unclear. Also not specified is which sports will have parents subject to the heart-rate monitors.
The opening ceremony for the Paris games takes place on July 26 and the Olympics will continue through August 11.
NBC has exclusive rights to air Olympic events, including a slew on its streaming service, Peacock.
Related articles
Four people killed in a house explosion in southwestern Missouri
GOODHOPE, Mo. (AP) — Four people in rural Missouri died when an explosion that could be heard 10 mil2024-05-21Eric Bana gets animated during AFL game between the St Kilda Saints and the Western Bulldogs
He's the Hollywood hunk famous for his roles in blockbusters such as The Hulk, Black Hawk Down, and2024-05-21Dutch soccer club Vitesse docked points and relegated during probe of Russian ties to Abramovich
ARNHEM, Netherlands (AP) — Soccer club Vitesse Arnhem was docked 18 points on Friday and will be rel2024-05-21Amanda Holden reveals a huge secret about THAT nude appearance on her Heart FM breakfast show
Amanda Holden revealed on Friday a huge secret about her nude 'life drawing' stunt which happened on2024-05-21Sweden beats France, Britain relegated after losing to Norway at hockey worlds
PRAGUE (AP) — Sweden beat France 3-1 to preserve a perfect record at the ice hockey world championsh2024-05-21EPA designates 2 forever chemicals as hazardous substances, eligible for Superfund cleanup
WASHINGTON (AP) — The Environmental Protection Agency on Friday designated two forever chemicals tha2024-05-21
atest comment